Marketing success begins with a mindset shift. So, instead of focusing on your product or service, focus on your how it will help your customer. Instead of detailing technical specifications to the media, talk about how your company improves the lives of their...

Five lessons for marketing and public relations executives from the work of Steve Jobs: Hone your instinct (part one):  You must be able to know with certitude whether a new product or service will succeed in a big way among your customer base -- moments after hearing...

Hewlett Packard shocked the industry by dumping its Touchpad tablet just weeks after its touted launch. Why did the company get out of tablets? One reason is probably that HP's tablet was very much like many other Android tablets. It wasn't perfecting the category. ...

Hewlett Packard shocked the industry by dumping its Touchpad tablet just weeks after its touted launch. Why did the company get out of tablets? One reason is probably that HP's tablet was very much like many other Android tablets. It wasn't perfecting the category. ...

Last week, I gave you five actions that would improve your marketing immediately. This week, we focus on your public relations: Stop sending press releases today. They don't help you. Rather, most press releases reflect poorly on the companies, PR agencies, and PR...