In marketing, simple is always better.

In fact:

• The simpler your message, the better.
• The simpler your language, the better.
• The simpler your platforms from which you communicate, the better.
• The simpler your product names (!!) the better.
• The simpler your pricing model, the better.
• The simpler your product manual, the better.
• The simpler your packaging, the better.
• The simpler your public relations, the better.
• The simpler your press releases, the better.

Complications confuse.

The problem, complexity is corporate instinct at most companies.

Let that instinct go. Simplify. Succeed.