One of the most read pieces on this blog is this one, about how terrible product names kill good devices.

The PR firm Stage Two discusses it this week here, as well as a piece on CNet about a horrifically named iPhone speaker dock from Sony.

Here’s the bottom line: great manufacturers making good products are giving them shockingly bad names. This is a rate-determining step, as a bad product name makes it impossible for consumers to reference your product. Think about that. You are actively preventing your market from remembering your product. All because you let your engineers name your products in ridiculous ways. You have control over this. It’s an unforced error.

Worse, it’s unnecessary, preemptive product suicide.