I’ve had a couple of conversations recently about whether consumer electronics executives know that their marketing is terrible.

How could they not?

Most mainstream consumers technology makers create new versions of products constantly. Many times each year. And nearly all of them fail to make it to mainstream consumers.

Whose fault can that be?

The consumers’? The retailers’? The broader market’s?

No, it’s the fault of the marketers.

If consumer tech leaders thought about this for five seconds, they’d realize that horrible marketing as at the root of nearly all of their problems.