It’s the start of a new quarter for most of us, and much of the world has been setting record high temperatures. New beginnings are in the air, so let’s take this moment to revisit how you present your products and your company to the world:
- Is your language compelling to customers or your engineers?
- Is your messaging simple, emotional, and focused on life (or work) improvement?
- Are you relentlessly communicating with customers — yours and the competitions’ — directly?
- Are you building valuable relationships with key media members, or pitching them en masse?
- Is your product name memorable and sticky, or is long and complex?
I help consumer electronics companies dramatically increase sales through powerful marketing. My clients include TiVo, Logitech, Sony and Pandigital. See my Web site for details my work.
This month’s teleconference is on Wednesday April 11. It’s called Killing Commodities: How to Elevate Your Product or Service to Singular Status. This is a $350 service on my Web site, but you can participate at no cost by simply replying to this email and saying you want in.
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The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. |