- How will this device help people? This will help you formulate how to talk about your product.
- How will people talk about this product? What words will they use? This will help you understand what language to use.
- Where will most people find information about our product? This will help you understand which platforms to leverage for educating consumers.
- What’s the single best we can build a high perceived value among consumers? This will help people understand the great things your product can do.
- What are three things we can say or do to get people talking to each other about our product? This builds word-of-mouth, which is the precursor to the consumer electronics holy grail: evangelists.
These are the keys to developing evangelists. See what’s important?
An unflinching focus on consumers and building their understanding for the great things your products can do.
How do you understand how consumers think about your products?
You involve them from the very first steps of messaging development.