by Alex Goldfayn | May 18, 2023 | Blog, Newsletter
By all accounts, the economy has slowed. Many of my clients operate in the construction industry. They are distributors and manufacturers of products used in construction and remodeling, as well as service companies like engineering firms. Interest rates are higher,...
by Alex Goldfayn | May 9, 2023 | Blog, Newsletter
Facts that make it easier to proactively sell to customers and prospects: You aren’t selling, you’re helping. And customers want your help. In fact, they need your help. Even if you told them, your customers don’t know what else they can buy from you. So, keep trying...
by Alex Goldfayn | May 2, 2023 | Blog, Newsletter
On Friday, the 13-year-old Goldfayn twins delivered 5-minute speeches in the finals of their school’s annual speaking competition. It’s an upper-school-wide contest where about 200 fifth-through-eighth graders write, edit, and deliver a speech on the topic...
by Alex Goldfayn | Apr 26, 2023 | Blog, Newsletter
Here are some of my favorite quotes about success in sales and life: “Whether you can or you think you can’t, you’re right.” — Henry Ford. “Many of life’s failures are people who did not realize how close they were to success...
by Alex Goldfayn | Apr 18, 2023 | Blog, Newsletter
In my revenue growth projects, my clients track the quantity of intentional proactive communications (swings) made by salespeople to customers and prospects against the sales generated (hits) by each salesperson. After more than 350 projects, and tens of millions of...
by Alex Goldfayn | Apr 4, 2023 | Blog, Newsletter
“Success consists of going from failure to failure without losing your enthusiasm.” Winston Churchill uttered this nearly perfect definition of sales work — and probably of life itself. We work in the failure profession. Nobody fails more than us...
