by Alex Goldfayn | Jun 14, 2022 | Blog, Newsletter
Think baseball or softball: Every sales communication is a swing of the bat. Every proactive call. Every did you know question, or reverse did you know question. Every quote follow up. Every referral request. Every pivot to the sale, or every time you ask for the...
by Alex Goldfayn | Jun 7, 2022 | Blog, Newsletter
Most salespeople are experts at taking orders and servicing the customer. This makes them more customer service people than salespeople. They build relationships, solve problems, and take orders by email and incoming phone calls. You know what they don’t do? Call...
by Alex Goldfayn | Jun 7, 2022 | Blog, Newsletter
I was interviewing a distributor client’s customer and this is what he said about other suppliers he buys from — my client’s competition: “When they’re busy, they just pick up the phone and slam it down without saying...
by Alex Goldfayn | May 24, 2022 | Blog, Newsletter
I have a prospective client who has been considering working with me…for seven years. Like many of my clients, it’s a multigenerational family business in an industry in which I’ve had a tremendous amount of success generating significant growth. We’ve not yet worked...
by Alex Goldfayn | May 18, 2022 | Blog, Newsletter
Good morning and happy Monday! The 40-minute recording of last week’s webinar is on my Youtube channel here: I presented several planners during this session, and you can download them by clicking here: 5-2022 Webinar Planners.pdf. Finally, head on over to...
by Alex Goldfayn | May 10, 2022 | Blog, Newsletter
The alternate horse won the Kentucky Derby on Saturday. To frame the immensity of this upset, consider that the horse, named Rich Strike, is the biggest long shot to win the Derby in 110 years – which is pre-World War I. I often turn to sports for inspiration...
