To create big marketing, we must think big. The problem is, most of us are trained by management, experience, failures, fear, caution, perfection and politics to do the opposite, which I call thinking typically. For most people, typical thinking becomes a habit approximately three weeks into their careers, in their early 20s. The good news is, it’s a habit that can be broken. Executives need to seek out quiet moments to think big, even if only for 15 minutes at a time. (You can make significant, often dramatic change in 15 minutes per day.) 

Take a look at the table I’ve put together below, comparing the characteristics I see in big thinking marketers versus typical thinkers. On which side of the table does your mindset fall?

If you’d like to discuss applying my Evangelist Marketing principles to your work, simply reply to this email.  My firm, the Evangelist Marketing Institute, is a consulting, coaching and speaking practice that helps clients dominate their categories with powerful marketing.