Although we’re coming out of the recession — the economy is undeniably moving upwards — the price of your device will still be critical this holiday season.

It’ll be one of the top two deciding factors when consumers will be making their buying decisions (perceived value is the other). So the question consumers will ask themselves as they stand at the big box shelves come November will be: How much will this product improve my life — and is this is a low enough price for this value?

Over the next 30 days, you should spend a lot of time addressing the answers this question.

This doesn’t mean you should change the product, nor should you change the price. Rather, work on the language you are using and the platforms from which you use it. Your language and the way you educate your consumers are the keys to the success of your company.

So improve the way you address pricing and consumer perception of value — even if only a little bit — and holiday sales will improve in lock-step.