Yesterday, I listed the external communities that fan the flames of Appple’s buzz: brand evangelists (the groupies), the media (many are groupies also), the blogosphere and social media (which feed the news media), and the most profitable community: mainstream consumers.

Today, let’s look at what Apple does to create, catalyze and nurture the intense buzz in these communities:

1. Product excellence: In general, the computers, software, and iPhone are terrific products, delivering on what they promise. Sometimes movies and books get overhyped and don’t meet huge expectations. Apple products tend to exceed expectations.
2. Industry leading design and user experience: Nobody designs sexier products than Apple, and no company makes its customers feel as good about using them.
3. Tantalizing events: Here’s all you need to know about this: when Apple reserved event space for next week’s announcements, there was a huge uproar in the blogosphere and even the news media. Who else can do this? Not Microsoft, not Google.
4. DON’T talk to the press regularly: This goes against the accepted protocol. Apple allows the rumors to build, and the company usually doesn’t deny anything.  There is a system to this.
5. Allow information to drip drip drip: Book the facility. Drip. Newspapers report it. Drip. Send email invite. Drip. Hundreds of outlets publicize the invite. Drip. Consumers talk. Drip.

This is a finely tuned, well oiled machine.

How’s your buzz machine? Having two of the above Buzz Feeds in place would put you ahead of 90 percent of consumer electronics manufacturers.