Although the iPad has been dominating the news for the last two weeks, here’s a quick scan of the most popular technology stories on The New York Times Web site:

• Best cameras for under $300
• Facebook privacy
• Learning a language online
• 3-D Televisions
• Texting with your doctor
• Cheap international mobile calls
• Two stories on Twitter
• Textbook Renting

Over at the USA Today, here are the top tech stories:

• What the Madden video game predicts will happen in the Super Bowl
• How youth prefers Facebook to blogging and Twitter
• New 3-D laptops from Acer and Asus
• New cameras from Nikon and Canon
• Videos on Hulu.com
• Apple and Verizon consider iPhone Deal

Out of the top 20 stories on two of the best newspapers covering technology, only one mentioned Apple.  I count 11 consumer electronics industries represented in the examples I chose to include here.

The point: there is endless opportunity for you in the consumer marketplace. Whether you sell televisions, cell phones, laptops, cameras, memory, or music players — consumers are eternally interested electronics that can improve their lives. And the media is endlessly receptive to reporting your news.

If consumers and/or the media don’t know you, introduce yourself. If they know you, improve yourself and tell them about it.

We’re incredibly lucky to be in an industry that’s covered by media the way the sports pages cover on the previous day’s games. Leverage it.