Here is an overview of the simple, free tools I’ve put together for you to help you make proactive calls to rapidly grow your sales.

The more customers and prospects hear from you, the more they buy from you.

This Proactive Selling Accountability Platform (PSAP) is designed to help you be present for your customers and prospects. To show them that you are interested in helping them. To show them that you care. To make proactive phone calls, so that you stand out from every other salesperson (not) calling on them.

The definition of a proactive call is calling customers and prospects you know when nothing is wrong.

The core concepts for all of this come from my newest book, Pick Up The Phone & Sell — it has the scripts and details for what to say on these calls and how to approach them. Follow this simple guide for fast and easy sales growth.

Here are the Simple and Free Tools To Help You Sell More:

At the beginning of the week, go to our private Pick Up The Phone & Sell Facebook group and make a commitment for how many proactive calls you intend to make this week. It’s simply a number — but it’s also a public declaration made in front of many hundreds of your salespeople colleagues. Here is the call commitment post for this week, I have it pinned to the top of the group. :

(If you haven’t joined the private Facebook Group yet, do so. It will be a big part of the accountability and support portion of what we do going forward. If you joined a while back, make sure to go to the group and turn on alerts so you know when these weekly accountability posts are made.)

After committing your number, you go to work. Try to call daily. If you commit to 10 a week, do two a day. If you aim for 15, that’s three daily. If you miss a day, make it up the next day. But no matter what, don’t let yourself off the hook. Get them done by week’s end.

Keep track of your (a) proactive calls made; (b) voicemails and text message combos you’ve had to leave on these calls; and (c) how many of the communications have been returned. Keep track wherever is easy: paper, a note, a spreadsheet, your phone, whatever works for you.

At the end of the week, share your actual number of calls made to the Facebook group, and, if the spirit moves you, tell us your favorite success story that happened this week as a direct result of your proactive work.

Then go to our new Proactive Selling Accountability Platform (PSAP) form and fill in your numbers for the week: proactive calls made; voicemails and text messages sent, and return communications received.

That’s it.

A note: I always look for ways to simplify and improve. So, tell me what you think, either by reply email or on the Facebook group. It may be that the form and the Facebook group are redundant. But it’s also possible there are people who refuse to use Facebook professionally, and the form is a better way for them. Either way, please expect edits and evolution over time — perhaps in short order based on your feedback. My goal is get it right, not to get it perfect on the first try.

I hope you join your colleagues on this journey of proactive sales growth, and I hope you find these tools helpful.

Best regards,

Alex Goldfayn