If the ultimate goal is to create evangelists for your products, let’s take a look at the traits a consumer evangelist typically possesses. The consumer evangelist is:

• Mainstream. He is not an early adopter, hanging out on high tech blogs and message boards. He is surrounded by a network of other mainstream consumers.
• In love with your products. Not like. Love.
• Passionate. The evangelist’s enthusiasm for your product is very high.
• Thrilled with how your product improves her life. He perceives very high value, or return on his investment.
• A news hunter. Although mainstream, she seeks out information on new releases, and how to get the most out of your device. This is done online, at retail, and in conversations with friends, family and colleagues.
• A communicator. He talks to people in his network about how wonderful your products are.
• A public defender. She’ll try to change others’ negative outlooks or experiences with your devices.
• Trusting. If you say it is so, your evangelist believes you.
• Forgiving. Product deficiencies? Errors? Security risks? No problem. The good far outweighs the drawbacks for evangelists.
• A hyper-repeat customer. Some people read every book an author writes. Evangelists buy as many iterations of your products as possible.