Mainstream consumers — moms and dads — are not on Twitter.

Support sentences: Too many public relations departments and agencies have been swept in last year’s social media craze. They developed strategies and even new positions focused on Facebook and Twitter. Sorry, but mainstream consumers are not on Twitter. And they’re not clicking on Facebook ads. Despite the memorial service currently underway for broadcast media, the single most effective to way to reach mainstream consumers is still broadcast television and radio. It may not be in 20 years. But it is today.