The more I think about product manuals, the more I’m convinced that every single consumer electronics manufacturer is missing a huge opportunity for:

1. Making a powerful first impression
2. Educating consumers in unique, user-friendly ways
3. Impressing and surprising consumers
4. Creating huge customer loyalty.

There are so many creative ways you can add immediate value to new customers with strong manual content.

For example, what if your manual featured interviews with real consumers? One for each major feature of your product? So that your customers’ peers are teaching about the great things your device can do — by sharing how they use it.

Easy to implement. Affordable. Yet nearly universally unleveraged.