If you want to be successful marketing consumer electronics, you have to understand — and successfully execute upon the following concepts. Call them keywords for consumer electronics marketing success:

• Consumer insights
• Simple language
• Effective communications platforms
• Consumer Pricing Expectations Range (CPER)
• Consumer Product Perception Categories (CPPC)
• Consumer Evangelists

If you want more details on these concepts, just search for them in the upper right of this site. I’ve written about all of these areas extensively here.

And for a long list of consumer tech marketing best practices see my 100 Tips & Techniques here.