There are three major roadblocks when it comes to putting good marketing into the world:

1. Not knowing exactly what actions to take. Will this technique will work?

2. Not knowing what to say. Will this messaging resonate?

3. Fear: of rejection; of offending; of failure. Will I screw this up?

There is one major marketing activity that addresses all of these problems easily, quickly, and at no cost: qualitative conversations with customers. That is, ask your customers how they talk and think about your products and services (addressing #2 above). Ask them what they read, where they go professionally, and how they’d prefer to hear more about your value (addressing #1). And the very act of hearing how positively people talk about your organization will address #3.

Your customers speak much more enthusiastically and dramatically about your value than you do. To market better, regularly immerse yourself in the positivity of your customers. They literally have the answers.