I’m reading a good book on personal productivity and focus called Managing Your Day-To-Day. It’s basically a series of articles by thought-leaders on those topics, including Godin, Babuta, and many others.

If you know anything about my work, you know I advocate executing marketing action in 15 minutes or less daily.

An interesting point was brought up early in the book: if we do our scheduled action in the morning, we benefit from the momentum and positive feelings this creates.

Conversely, and critically, if we do not execute as planned, this hangs over us for the rest of the day, and affects everything else we have planned. It’s a negative energy, a downer, a failure. Most people blow up the negatives and minimize the positives.

Try to avoid scheduling morning action that you might not execute, as it will exert a negative impact on the rest of your day.