Marketing isn’t a yes/no proposition.

We are communicating and demonstrating our value to prospective customers.

Here’s how our product can improve your life.

Here are three ways our service can increase your productivity and profits.

The purpose of each communication is to ask the prospective customer to take a small step towards you.

We want them to go from being a cold lead on a list to attending one of our webinars.

From the webinar, we’d like to them to attend an event.

From the event, perhaps we’ll talk on the phone.

From the phone, maybe we’ll work together on a smaller project.

From there, the prospect can choose from one of our larger options.

This is how it looks for a service company.

Design your own marketing process, but do know it.

Know your next steps.

Because if you don’t, how can the prospect?