In my approach to revenue growth, research isn’t marketing. Reading isn’t marketing, and neither is writing frankly, unless you send what you wrote to somebody who can buy from you!

Marketing is communication action.

That is, telling somebody who can buy from you something about your value.

You can tell one person, 100 people, or 1,000 people.

Doesn’t matter how many you tell. Doesn’t matter what you say. It only matters that you tell a buyer something about how they’ll be improved with your product or service.

Communication action. 

That’s marketing.