Do you have testimonials for your products or services?

Do you make it a point to gather them?

If so, what do you do with them?

If nobody sees them, they’re pretty much pointless.

The best thing to do with testimonials is to target them to prospects. Get them in front of buyers.

Here’s the language: “I noticed we work with some customers who are just like you. I thought you might be interested to see what they have to say about us. I’d be happy to discuss providing your organization with similar value.”

Put peers’ testimonials in front of your prospects, and those words will resonate and compel far more than anything you can say.