Assumption #1: These are phone calls to people you know. You know hundreds of customers and prospects. These are calls for them.

Assumption #2: You’re calling them when they are not expecting you, and when nothing is wrong. This is the definition of a proactive call.

Here are the three simple parts of an extremely effective proactive call:

1. As you would when speaking with a friend, start with connecting personally. How are you? How is your family? What are the kids doing? What did you think of the big game?

2. After you’re done catching up, shift to the business. What do you have coming up that I can help with? What’s on your wish list? Since we’re talking, where can I help?

3. Now, pivot to the sale. When do you need it? When can I expect the P.O. If it’s not time to ask them for the business, ask about the next interaction: When do you want me to follow up on this? When should we connect next?

That’s it. That’s all you need. A highly effective proactive call has just three parts and takes only a few minutes.

Just a few of these each week will generate significant, predictable sales growth.

If you’d like to create 15-30% annual sales growth at your organization, please call me directly at 847-459-6322 or simply reply to this message.