by Alex Goldfayn | Mar 14, 2022 | Blog, Newsletter
Over about two decades, I’ve sent more than 1,000 newsletters, and last week’s message, “I Was Born In Ukraine” generated hundreds of replies, by far the most I’ve ever had. They were warm, caring, empathetic, thoughtful, and generous....
by Alex Goldfayn | Mar 7, 2022 | Blog, Newsletter
As some of you know, I was born in Ukraine when it was still the Soviet Union, in the Western city of Lviv where most of the reporters are broadcasting from, and where most of the embassies have moved their operations. My parents grew up there and started their...
by Alex Goldfayn | Feb 28, 2022 | Blog, Newsletter
Many of my clients operate in industries affected by supply constraints, logistical issues, and high commodity prices. Basically, for many of you reading this, customer demand surpasses your available supply. So it makes sense that a common question I get from...
by Alex Goldfayn | Feb 21, 2022 | Blog, Newsletter
Did you know that United States Presidents would make excellent sales trainers? On this President’s Day, I went looking for presidential wisdom on issues critical to sales success. I was not surprised to find many of our leaders throughout history to be absolute...
by Alex Goldfayn | Feb 14, 2022 | Blog, Newsletter
Assumption #1: These are phone calls to people you know. You know hundreds of customers and prospects. These are calls for them. Assumption #2: You’re calling them when they are not expecting you, and when nothing is wrong. This is the definition of a proactive...
