Your customers speak more positively about your company, products, services and value than you do.

If you ask the what they like best about working with you — and why — they’ll use language, emotion and boldness that is far beyond how you describe your own work.

Why is this?

Because they’re experiencing your value. They’re benefiting from it. They’re enjoying it. And if you ask them to describe their thoughts and feelings about your work, they’ll market you better than you ever do.

It’s because you’re stuck in the daily minutia muck of your job. Your address problems. You hone in on small details. You run from fire to fire. You lose site of your value. 

Stop that. 

Understand how powerfully your products and services help people.

If you need a reminder, just ask your customers sometimes.

They’ll tell you.

They’ll tell you precisely how to market your firm. 

Just say what they say!