by Alex Goldfayn | Nov 19, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Nov 12, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter, Proactive Selling
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Nov 5, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Aug 27, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Here are the three characteristics that my projects most often result in. It’s no accident that these three elements lead to a rapid increase in marketing success and new revenue for my clients (from small companies to mid-markets to publicly traded...
by Alex Goldfayn | Aug 20, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
One of my 11 major rules for powerful marketing is that your language needs to be shameless. Your communication must be bold. The way you speak about your products or services needs to be confident, aggressive and strong. The opposite of this is typical marketing:...
by Alex Goldfayn | Aug 13, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Here’s my simple rule for effective marketing: The first 80 percent of your message should be about your value: that is, how your product or service improves people’s lives or work. It should focus on lifestyle, emotion, business improvement and results....
