by Alex Goldfayn | Dec 26, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The economy is improving. Consumer spending was up more than expected this holiday season. People are buying technology products and services. Things will continue to improve. Now is the time to innovate your marketing as aggressively as you’re innovating...
by Alex Goldfayn | Dec 19, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Common sense isn’t so common in consumer technology. The year in review: The bigget book publishers decided together to raise prices on e-books, which, ridiculously, dramatically reduces their profits on each book, angers retailers AND consumers, and has...
by Alex Goldfayn | Dec 12, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Instead of a lesson today, I would like to thank you. For reading. For writing back. For your kind words throughout the year. And for your business. In that spirit, last week, I offered you access to the full year of my new 2012 teleconference series at a...
by Alex Goldfayn | Dec 5, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Let’s look at the lessons from Research in Motion’s recent struggles: RIM didn’t build on its strengths. People came to RIM for smart phones, but the company basically stopped developing them In order to concentrate on developing its disastrous Playbook tablet. In...
by Alex Goldfayn | Nov 28, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The best consumer electronics commercials have three things in common: They put forth simple, powerful visual demonstrations of their products. They feature happy people. And the pieces are backed by energizing music. They do not discuss technical specifications,...
by Alex Goldfayn | Nov 21, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
If you’re in marketing or public relations, you’re in the relationship business. So, here are five actions and practices that build relationships with customers: Releasing product updates with actual, significant new value. (As opposed to a constant...
