by Alex Goldfayn | Jan 19, 2012 | Articles
This story was published by the Harvard Business Review on January 19, 2012 here. There are over 60 comments to this piece there, a number of which I’ve written, and they add a lot of depth to the content here. I’ve been on both sides of public relations....
by Alex Goldfayn | Jan 13, 2012 | Articles
This article was written for the Harvard Business Review. Read it on their Web site, HBR.org, here, and check out the comments, which are very insightful. I’ve spent the week in Las Vegas at the Consumer Electronics Show (CES), where billion-dollar companies...
by Alex Goldfayn | May 3, 2010 | Articles
Here are my 100 marketing and communications tips, techniques, and thoughts to help you create Consumer Electronics Evangelists. This time, they’re sorted by category. The Product The product must be excellent. But most technology on the mainstream market is....
by Alex Goldfayn | Mar 12, 2010 | Articles
Yesterday, Walt Mossberg reviewed a new digital book reader from a company called Irex. The full product name? The Irex DR800SG. That’s right. Four letters separated by three numbers, none of which have any meaning to consumers. That should be easy to remember....
by Alex Goldfayn | Feb 23, 2010 | Articles
This is a compilation and expansion of several previous posts on pricing consumer electronics. Because they are trained by you, consumers have preconceived notions about an appropriate price range for your products. People expect various categories of consumer...
by Alex Goldfayn | Feb 12, 2010 | Articles
Here is a visual presentation of my system for creating consumer electronics evangelists. Please click on this smaller version below for the full-screen version. Some notes: Each step must be attained sequentially. Companies that have attained the steps on the left...
