by Alex Goldfayn | Jul 27, 2012 | Product Excellence
This post is the second in the series that started with this visual model of the characteristics that define singular products and services. Reminder: singular products and services are the top one percent — the most popular products and services on the planet....
by Alex Goldfayn | Nov 18, 2010 | Product Excellence
I call the very best, most successful consumer technologies singular products. These products include the iPhone, the Amazon Kindle and Netflix. Three interaction of three groups inside of a manufacturer are responsible for creating singular products: High-level...
by Alex Goldfayn | Nov 9, 2010 | Product Excellence
People have certain expectations of what a product will do for them before they buy it. We know, for example, that a digital camera will take really good photos of our children, our family, etc. When that camera also takes tremendous looking HD video, usable for our...
by Alex Goldfayn | Nov 8, 2010 | Product Excellence
In order to develop consumer evangelists with excellent marketing, you first need terrific products. Most products on the mainstream market today are very good. But here is a list of traits shared by products and services that enjoy evangelists. Those products are:...
