by Alex Goldfayn | Sep 16, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
This piece is another installment in my September PR Master Class series. Building on yesterday’s post on having your executives pitch the media instead of 20-something PR kids… If your executives pitched the media: The media would be impressed. The media...
by Alex Goldfayn | Sep 15, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
Continuing my September PR Master Class series… Nearly all companies have the wrong people reaching out to the media. Too many firms fill their PR departments with young, unsophisticated just-out-of-school kids (I call them VYPRAs — Very Young PR Adults)....
by Alex Goldfayn | Sep 7, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
The fifth in my September PR Master Class: Technology companies have entire departments — not to mention hired-gun agencies — charged with spraying bad press releases onto the media. A lot of money is paid (not made) by firing off bad press releases. So...
by Alex Goldfayn | Sep 3, 2010 | Powerful Language, Public Relations Kills Good Products, Shifting Your Mindset
Never pitch the product. If you’re trying to get your product or service in front of journalists in the form of a press release, one of the most powerful things you can do is not talk about the product. “Come again?” (That’s you’re part in the conversation.) Don’t...
by Alex Goldfayn | Aug 27, 2010 | Shifting Your Mindset
Yesterday, I presented the difference between convincing consumers and exciting them. Today, the visual. This is what the two approaches look like. Which one is more attractive to you?
by Alex Goldfayn | Aug 26, 2010 | Shifting Your Mindset
Most consumer technology marketing and PR is focused on convincing consumers to buy your products. That’s the wrong way. Convincing consumers involves pushing your products at them, hoping they’ll accept them by opening their wallets. Consumers are...
