by Alex Goldfayn | Aug 24, 2012 | Uncategorized
Here are 10 marketing bees for your weekend: Be simple. Be bold. Be constantly communicating. Be focused on emotion. Be talking to your customers. Be relationship building. Be relentless. Be list building. Be taking action. Be leading, instead of...
by Alex Goldfayn | Aug 13, 2012 | Uncategorized
Sign up to receive The Evangelist Marketing Minute. Here’s my simple rule for effecrtive marketing messaging: The first 80 percent of your message should be about your value: that is, how your product or service improves people’s lives or work. It should...
by Alex Goldfayn | Aug 7, 2012 | Uncategorized
For brands, it’s better to listen on social than to talk. People don’t really want to hear from you, anyway. What your customers say about you carries far more weight with consumers than what you say. So, listen. Note the language. Identify where the...
by Alex Goldfayn | Jul 26, 2012 | Uncategorized
What do special and singular products have in common? They all share certain characteristics. Singular products are the iPhone, the iPad and the Kindle — these devices make up one percent of all products. Special products are nine percent of all devices. These...
by Alex Goldfayn | Apr 30, 2012 | Uncategorized
There is a misperception that powerful, effective marketing costs millions of dollars. It need not and does not. Great marketing is: Deeply understanding your customers. Creating language based on your market’s experiences, wishes and words. Distributing that...
by Alex Goldfayn | Feb 8, 2012 | Uncategorized
I wrote an op-ed for Mashable this week about how to fix Best Buy. As I wrote in one of the comments there, it strikes me that Best Buy is still operating on the same principles that made it a world-class operation 10 years ago. The problem, of course, is that the...
