by Alex Goldfayn | May 11, 2013 | 20 Videos in 20 Days, Communications Is The Key To Selling More, Videos
Welcome to the sixth installment! If you are not communicating with your market, somebody else well. Better that it’s you!
by Alex Goldfayn | May 10, 2013 | 20 Videos in 20 Days, Language For Sales Growth, Videos
Instead of telling me, tell me about your best customers. How are they better off? What value did you add? Make me feel like your buyers are people like me.
by Alex Goldfayn | May 9, 2013 | 20 Videos in 20 Days, Focus On Your Value, Videos
So many companies with good products or services fall into the trap of describing their process, approach, system, technique, or specifications. Instead, talk about the results your work provides your customers. How are they better off when they’re done...
by Alex Goldfayn | May 8, 2013 | 20 Videos in 20 Days, Testimonials, Videos
There is nothing you can say that is relevant, resonant, or compelling as what your customers say about you. Uncover your best language by talking with your customers.
by Alex Goldfayn | May 7, 2013 | 20 Videos in 20 Days, Language For Sales Growth, Videos
20 marketing videos in 20 days! Here’s the second installment: the best language is emotional. Note: When I recorded these, I intended to release them weekly. I’ve no decided to give them to you all at once, daily. So, even though I talk about video number...
by Alex Goldfayn | May 6, 2013 | 20 Videos in 20 Days, Uncategorized, Videos
I’m launching an exciting new effort to help you improve your marketing and grow your revenue! For the next 20 days, including weekends, I’m going to post one short video of 60 to 90 seconds in length. Each piece will offer on tool, tip or technique that...
