Proactive communication is so effective for sales growth because most salespeople — and organizations — don’t do it. When you communicate proactively, you are one of the only ones doing so.
But the key is to implement proactive communications not once in a while when you happen to remember to make them…but consistently.
All the time.
Daily, if possible.
You don’t need to spend hours or even 30 minutes a day on this activity.
You only need a few minutes a day.
Let’s compare:
One proactive call, once in a while, when you happen to think of doing it might get you to 50 to 100 proactive calls over the course of a year if you can somehow manage to make one or two calls weekly (a long shot).
But three calls a day is 15 a week, 60 a month, and around 720 a year. Usually, this requires about three minutes a day, since you’re probably leaving voicemails on most of these calls.
If you follow my approach to leaving voice messages and following up with a text message — which I lay out with multiple scripts in my latest book Pick Up The Phone & Sell — you can expect two out of three people to communicate back to you.
That’s 480 communications with customers and prospects when nothing is wrong.
Want more?
Do five proactive calls a day.
That’s 1,200 a year. (Compared to 50-100 if done once in a while.)
And 800 return communications.
Which should be more than enough for many of you reading this right now.
Owners and managers: imagine if all of your salespeople and customer service folks make these communications. (This is exactly the system that I implement for my clients every day.)
How could sales not grow?
They would shoot up because it would be impossible for them not to.
Consistency is the key.
Make proactive phone calls a part of your daily selling routine.
And watch your sales take off like a rocket.
Want to Grow Sales Now?
If you’d like to talk about adding 15-30% annual sales growth to your revenue like my clients do, please call me directly at 847-459-6322 or simply reply to this message.