Over the last couple of weeks, I’ve heard from a few people some version of the following: “I just don’t know if I’ll have the time to do the work.”

The work in this case, is marketing. The people are not clients, but they’re well aware of my approach of breaking up marketing action into 15 minute slices of time.

My response?

Even you have 15 minutes per day.

Because if you let people know about your value for 15 minutes per day, your organization’s revenue will grow. It won’t have a choice.

Here’s the thing about good marketing: it’s not difficult. It’s not expensive. And if you follow my work — or, better, actually work with me — I’ll tell you exactly what to do. But good marketing requires your effort, and your attention.

To grow, you must market.

To market, you must take simple, fast action, in 15 minutes per day or less, to communicate your value to people who can buy it from you.

If you don’t have the time, you won’t market, and you won’t grow.

But I think you can find 15 minutes per day.

You owe it to your family, your customers, and your colleagues to do the work of marketing.