Many of my clients operate in industries affected by supply constraints, logistical issues, and high commodity prices.

Basically, for many of you reading this, customer demand surpasses your available supply.

So it makes sense that a common question I get from salespeople these days is: why push the gas on proactive sales growth now?

We can’t keep up with the orders we already have.

There’s no way we can deliver more product.

The reason to ramp up communication with customers and prospects — especially now — is that the current situation is temporary.

In fact, it is fleeting.

And you are in a position of strength currently.

Which makes this — now! — the best possible time to make positive change.

If sales were down, and demand was low, and you were struggling, change and improvement would be much harder to implement.

The physics would not be with us.

But they are now.

Today is exactly the day to start communicating more with customers and prospects.

Because when things change — when supply rises and demand levels off — who do you think your customers will buy from?

The suppliers who were present and helpful and interested during this time, or the ones who were silent?

They will buy from the organizations and the salespeople who tried to help.

Hopefully, they will buy from you.

To implement systematic proactive communications that will grow your sales by 15 to 30% annually — which is what my clients average — please call me directly at 847-459-6322 or simply reply to this email.