Most of my consumer electronics clients come at their products from their own perspective:
- How can we get this to market the fastest?
- How can we convince our retail channels to carry it? How can we obtain the best shelf placement?
- How do we best compete?
- What is our competitive advantage?
But they would immediately improve their marketing effectiveness and sales results by shifting their thinking to the perspective of their customers:
- How will this product improve customers‘ lives?
- How will customers most likely use this product?
- What do customers need to be convinced of to spend their hard-earned money on this product?
- Will our customers be passionate about this product? Why?
The second set of questions will go a long way towards answering the first set — and in the process, you’ll create a far more powerful marketing attack for your products.
I’ve assisted numerous with their internet marketing strategy and I often find my clients easily lose perspective. This post is great for its simplicity and for being an eye opener. A definite must share. Thanks.
Nan King
Email Marketing Company
Thanks for your comment, Nan. And thanks for reading!