I was talking with somebody today who asked me: “How do we communicate our value?”

My reply: “We communicate your value by communicating your value.”

Let people know, on multiple parallel platforms, how you improve their lives and companies.

One communication at a time.

For 15 minutes per day or less.

It doesn’t matter if you tell one person at a time, or 1,000. Simply tell more people about how you can help them than knew yesterday.

That’s all marketing is.

Happy new  year!