The reason most corporate change initiatives fail is because they do not address the mindset of the staff members involved.

Our behavior follows our thinking, always, and it is impossible to make a permanent change in the former without first changing the latter.

Here is a more complete list of what is required to create changes with your sales and customer service teams that generate predictable revenue growth:

First, people must be actively aware of their great value from the perspective of their customers, which leads to the optimism, confidence, and boldness (mindsets) necessary to proactively communicate with customers and prospects.

Second, we need a system for tracking and logging proactive communications. The system doesn’t matter. What matters is that there is a system.

Third, we need accountability, even if you work by yourself without a boss. There needs to be a weekly expectation for a specific quantity of proactive communications to work towards.

Fourth, a steady internal focus on successes wins, and results generated by the desired behaviors begets more of the desired behaviors.

My private projects create all of this action within your organization.

And now, for the first time, I’ve created a program that will create all of this for smaller firms under $15 million in annual revenue. It’s a 90-day process called the 2023 Selling Boldly Revenue Growth Program, and you can read all of the details, timelines, FAQs, pricing, and register on my website here.