Latest Articles
Latest Articles
Evangelist Marketing on Facebook
We've just launched the Facebook fan page for my upcoming book, Evangelist Marketing. If you LIKE the page, you'll be able to download the complete Introduction immediately. There's also an introductory video about the book there. In the coming weeks and months, I'll...
On Social Media
I've had quite a few discussions over the past week about the effectiveness of social media in marketing. My basic position is this: never make social media your main marketing investment. There are far too many companies pouring millions of dollars into social media...
On Social Media
I've had quite a few discussions over the past week about the effectiveness of social media in marketing. My basic position is this: never make social media your main marketing investment. There are far too many companies pouring millions of dollars into social media...
9 Questions for Marketing Improvement
Here are nine questions you can ask yourself, your colleagues and your customers to quickly and dramatically improve your marketing: Questions to ask yourself: 1. Do I understand the emotional impact of my product or service on customers? 2. Am I communicating this...
The Lightening Fast Pace of Change
My book, Evangelist Marketing, comes out in seven weeks. It's about how to powerfully and successfully market consumer electronics. About a year went by between the time that I wrote it to the time we completed final edits. This is about 17 years in tech time, and it...
The Magical Combination of Effort & Perseverance
Effort means putting in the work necessary to be successful. It's concentration, focus, planning, organizing, and, most of all execution. (Don't get stuck on the organizing though -- I know a lot of people who actually procrastinate execution by organizing and...
The Magical Combination of Effort & Perseverance
Effort is putting in the work required to be successful. Perseverance is continuing to effort in the face of resistance (internal and external, personal and professional), obstacles, objections, noise, fear, the potential for failure, and your own history (baggage). ...
The Magical Combination of Effort & Perseverance
Effort is putting in the work required to be successful. Perseverance is continuing to effort in the face of resistance (internal and external, personal and professional), obstacles, objections, noise, fear, the potential for failure, and your own history (baggage)....
The Interaction Between Your Products & Your Marketing
The visual created in the video is available below. Click on it for a full-size, printable version.