According to the Wall Street Journal, Verizon and Google are working on a rival to the iPad. This is interesting for a couple of reasons: Even though the iPad is far from the only tablet on the market, Apple’s marketing prowess puts it so far ahead of the competition...

The Wall Street Journal reported yesterday that Nokia is reshuffling management after coming up short on their quarterly earnings, and lowering its full-year profit margin. Nokia leads all wireless phone makers with the largest market share worldwide. Thing is, in the...

Since Apple is the only consumer electronics manufacturer with widespread mainstream consumer evangelists, I've been digging around the Wide Worldly Web for insights about how Steve Jobs thinks. I've discovered a few, and I'm going to be highlighting them here...

The more I think about product manuals, the more I'm convinced that every single consumer electronics manufacturer is missing a huge opportunity for: Making a powerful first impression Educating consumers in unique, user-friendly ways Impressing and surprising...

Your product manual is a huge, often missed (or poorly executed) opportunity to create loyalty among your customers. As much as manufacturers would like to think that everyone enjoys going online to download PDF instruction manuals from a support web site, people...

Steves Jobs says: "Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." For most companies in consumer electronics, the products are excellent. The mistakes usually...

Here's what Mark Cuban had to say about Netflix this week, in a response to a Web site about the future of TV. (The rest of what he wrote is very much worth the read. Mark Cuban knows a little something about the television industry.) "Why would the content owners...

Your product manual is a marketing platform. Many consumer electronics makers still include horrible manuals in the box. They read like they may have been translated into English from Chinese, word for word. Other manufacturers don't include a manual at all, saving...

Once isn't enough. Repetition of message is taught in Intro to Marketing at every university in America. It's exponentially true in technology, which most mainstream consumers still approach with caution and trepidation. Technology crashes. It gets viruses. It gets my...

Things are too complex in technology. Ironically, it's often not the products that are overly complicated. It's the communication and education about your products. Which means your marketing is too complex. Which, for most mainstream consumer electronics makers,...