Latest Articles

Latest Articles

Talk about your Products like Steve Jobs

This three-minute video is compiled from Apple's unveiling of the iPad last week. It has been making its way around the Internet, and greeted mostly with bemusement and some mild sarcasm. "It's not that amazing-wonderful-incredible." If you're a consumer electronics...

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Weekend Quotable: Steve Jobs

At a 2005 commencement speech at Standford, Steve Jobs said this: Our time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown...

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Front Page News

What other company on the face of the Earth -- in any product category -- can make a new product announcement and have it land on the front page of every newspaper in the country? Not one. Not a car maker, or fashion designer or a home builder. Not a TV company, or a...

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Perfecting, Not Inventing

Apple’s iPad announcement yesterday has a number of lessons for consumer electronics manufacturers. The biggest one is this: Once again, Apple will make a boatload of money on a product it is perfecting, not creating. The tablet PC has been around for ages. Back in...

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Talking to your Customers

Here’s an important question that consumer electronics manufacturers don’t hear enough: Are you talking to your consumers? Because if you’re not talking to consumers, others are doing the talking for you. For all the criticism that Microsoft takes, it has been doing a...

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Weekend Quotable: Steve Ballmer

Both of the following were said by Steve Ballmer, CEO of Microsoft. The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they...

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Don’t Talk to the Media

Apple has a significant PR staff. But they rarely talk to the media, especially about anything upcoming. By not talking to the media, Apple encourages the media to talk to about it. Also, the company would never admit to this, I would argue that Apple has a carefully...

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How Apple Feeds the Buzz Machine

Yesterday, I listed the external communities that fan the flames of Appple's buzz: brand evangelists (the groupies), the media (many are groupies also), the blogosphere and social media (which feed the news media), and the most profitable community: mainstream...

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