Every time you make a cold call this week, remind yourself of this one simple truth: there are people out there who need what you sell and who want to speak to you today.

Yes some might not answer.
Yes some might not want to talk.
Yes some might hang up on you.

But there are people out there who do want to talk, who will be interested in what you say and who will become prospects.

There’s only one way that you’ll find them though…

By picking up that phone and calling.

They’re out there, your job is to go find them.