You market exactly what you believe about yourself, your company, your product or your service. Or, in other words, you cannot out-market your mindset. Let me show you:

Here’s how it works: 

(1) Your marketing shapes your (2) market’s perception about your company and product or service. But it’s your mindset, or (3) your perceptions, that shape your marketing. This means that you if you think you improve lives and companies, that is how you will market. Conversely, if you believe that you sell software, or megahertz, or connectivity, or security, or accounting, or law advice, that’s precisely what you’ll market. 

And so, marketing is nothing more than (4) your perceptions shaping your market’s perception.Marketing is simply a transference of perceptions! 

What do you believe? Because that’s what you market. 

Questions? Comments? If you wish to connect, simply reply to this email. 

Alex Goldfayn is the CEO of the Evangelist Marketing Institute, a consulting, coaching and speaking practice that helps clients dominate their categories with powerful marketing.