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The following is from my Monday Evangelist Marketing Minute email. I will be elaborating more on this in the coming days and weeks, but for now, here’s my take on perseverance. It’s a magic ability we all have, yet many of us choose not to use it:

It’s a week and ten years after 9/11, and I’m thinking about perseverance, which is the answer to many problems in business, work and life. The simple act of continuing forth in the face of obstacles, resistance and doubt (external and internal), is often enough to overcome nearly anything. Moving forward, simply continuing, will almost always get you where you want to go. And it is the story of America, isn’t it? It certainly was 10 years ago, and countless other challenging times in our history.

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison

Much more on this topic soon.