Compare these two mindsets:

I know I need to call this prospect, but I don’t want to bother him. I wouldn’t want to be imposed on, so I’d rather not impose on him. What if he’s busy? Do I leave a message if I get voicemail? He’s probably not going to say “yes” anyway. I really need the sale / revenue / commission / money though. I need to call him.

VERSUS:

I am among the best in the world at what I do. My products or services help everyone who experiences them. It is my duty to let people know about what I do, because I really help people. I owe it to my family, who I have to protect and take care of. I owe it to my customers, who deserve to do business with a healthy, growing concern. And I owe it to my colleagues, who deserve to see our organization successful. We are exceptional at what we do. It is my responsibility  to tell as many people as possible.

The first mindset is a poverty mentality, approaching marketing from a position of need and insecurity. This is the most common mindset among those who need to communicate their value to the world.

The second mindset is an abundance mentality, approaching marketing from a position of strength and confidence. This is an exceedingly rare thinking among marketers.

The fascinating thing is your products and services are most certainly excellent enough for you to be approaching mindset from an abundance mentality.

What you sell is more than good enough to generate a lot more revenue than it’s bringing in today.

All that needs to change is what happens between your ears.