Over about two decades, I’ve sent more than 1,000 newsletters, and last week’s message, “I Was Born In Ukraine” generated hundreds of replies, by far the most I’ve ever had. They were warm, caring, empathetic, thoughtful, and generous. Many of you shared your own immigration stories or your travel experiences in Ukraine. I shared your responses with my parents, and your notes lifted their spirits. So, thank you for your kindness, my family and I are grateful.
Which brings me to this:
Each of your notes was a small kindness that was extraordinarily meaningful to me.
It’s this way in our sales work too.
Every proactive call is a small kindness. We think we might be bothering the customer or prospect, but they see it as us caring about them.
They see it as kindness.
Every proactive text message is a small kindness.
(My definition of proactive is communication when nothing is wrong. Nothing needs to be fixed. Nothing is on fire. Nothing is being pitched or sold or requested.)
Every handwritten note: a small kindness.
When you do these things for your customers, you are the only one.
We think the competition is also doing these things, but they are not. They avoid these communications just as we all tend to.
And when the customer needs something, where do you think they will turn?
To you, the person showing them kindness over an extended time?
Or to your silent competition?
Your customers and prospects will thank you for your kindnesses…
…with their business.
To implement systematic proactive communications at your organization — which your customers will view as kindness, caring, and interest — call me at 847-459-6322, or simply reply to this email. Proactive kindness generates 15-30% annual sales growth, on average, for my clients. Some large firms add 50% or more. Let’s do this for your firm.