For brands, it’s better to listen on social than to talk. People don’t really want to hear from you, anyway. What your customers say about you carries far more weight with consumers than what you say. So, listen. Note the language. Identify where the emotion is. What parts of your product or service are people finding most valuable? What is being recommended, and why? You can create some pretty powerful marketing based on what you hear.

So, on social media, there’s more value in listening than in talking.