A ball player who has experienced the depths of a slump enjoys and appreciates the glory of a hot streak.

A man who has been broke, unsure which credit card will work, is more likely to do what it takes to become independently wealthy — and he will enjoy it like no other.

An executive who has never failed is incapable of experiencing — or even attaining — victory with the same joy and pleasure as the executive who has.

The person who has felt anxiety and depression is more motivated to strive for and appreciate inner peace.

And finally:

The business leader who has seen leads and pipelines dry up as a result of not marketing consistently is, in my experience, far more likely to take consistent action, execute good, simple marketing, and delight in the new revenue this work creates.