1. Don’t overplan marketing. When you have something of value to communicate, do so.

2. Ready – Fire – Aim. Assess results, make adjustments, improve the communication, or simply abandon it and move on to something else.

3. It is far more productive to execute marketing when it’s good enough, rather than waiting until it’s perfect. As we both know, it will never be perfect.

4. Try things. Evaluate different approaches. Assess success. Then double down or transition to something else.

5. Keep a marketing calendar, where you indicate what you will do each day, and at what time.

6. Get a marketing accountability partner, who can review your marketing priorities and calendar with you, and, critically, ask you why something hasn’t been done.

7. Do things you are good at, and enjoy. If you hate it, you won’t do it.

8. Every day, for 15 minutes per day, do something. Anything. I don’t care what you do, or when you do it, so long as you tell more people about your value today than knew about it yesterday. If you do that, your business won’t have a choice but to grow!