…is here:

“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.” Sergey Brin, Google founder, in November 2000.

He said this almost 10 years ago, in Google’s early days. He had consumers on his side then, as a tiny start-up, and still has them today, as a behemoth with tentacles in countless businesses.

Consumer word of mouth: once you have it in the technology business, you have success.