What’s the difference between knowing what to do, and actually doing it?

You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough?

As a friend and colleague said recently, “If we all did what we know to be the right thing, we would all have perfect bodies.” And none of us would work too much!

As the author, consultant and Harvard professor David Maister once said at a small, private workshop of his that I attended, “You all know what to do. The difference between those of you who will succeed and fail is actually doing those things.”

So, what moves you from knowing what to do to actually doing it? Discipline. 

It’s consistently doing the right things that will make you successful. In our case, when it comes to revenue growth, discipline entails telling buyers about your value. Every day. No matter how busy or distracted you get, no matter how many fires you’re dealing with, tell one person or a thousand about the amazing ways they would improve if they bought your product or used your service.

You know what to do. The question is, do you have the discipline to do it?

Free Half-Day Workshop With Me In May

The next Marketing Summit is on Thursday May 15 at the Four Seasons in Chicago. We’ll work from 9:30 AM to 12:30 PM, and you’ll leave armed with the tools, techniques and motivation to grow your revenue. I’m limited by the room size to 48 attendees, and we’re coming up on half the seats being spoken for. I’ll provide breakfast and snacks at break. You can fly in and out same day. This is a singular opportunity to spend a half day with me working on growing your organization. No cost to attend except for a $50 expense offset! Join me, network with your colleagues, and grow your business.

Click Here For Marketing Summit Details and Registration

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.